Study shows Women Wake Up, then Facebook

  

A recent study by Oxygen Media and Lightspeed Research found that 34% of young women between the ages of 18-34 make Facebook the very first thing they do each morning.  That’s BEFORE they even get out of bed! Here’s Mashable’s take on this social phenomenon. http://mashable.com/2010/07/07/oxygen-facebook-study/

This is an important statistic to note for both parents and educators.  This desire to get connected to people and then stay informed about what they are doing speaks to their very strong need to be a part of a group—a social circle.

And there are ways to use this desire to change our own lives and to change education.  Here’s an excellent, less than 3 minute video by Shelly Terrell that explores reasons why we connect.

Why Do We Connect? from Shelly Terrell on Vimeo.

Why do you think it’s so important for people to feel connected? How do you think social networks will change education? Do you Facebook before you get out of bed? Please share your thoughts and comments here.
  

Why You Need to Connect with the Digital Generation

As discussed in an earlier post, the Digital Generation communicates and socializes using digital media that allows them to contact one another and get the information they desire almost instantaneously. They feel as if their lives are made much simpler by this technology, meanwhile educators and administrators who are not comfortable with the technology may feel just the opposite. This gap in technological understanding will create an even larger communication gap. We must bridge this gap and help schools connect with today’s students on their technological level.

If words like “social networks” and “texting” make you feel uncomfortable and confused, it’s time to take some steps towards understanding the technology. These words are part of a student’s life and everyday vocabulary. Connected Culture will define these subjects in plain english, explain their uses and describe how you can utilize this media to your advantage and your schools’ advantage. Do you really understand Facebook, Twitter and search engines? These topics and more will be covered in Connected Culture so that you can learn how to harness their power to connect with the Digital Generation.

Digital media is such a huge part of students’ lives that in order to connect, communicate and interact with them you must have a greater understanding of the internet and mobile technology. Connected Culture is the way for you to make that connection and bridge the technological communication gap.

Who Are the Digital Generation?

Have you ever said to someone: “What did we ever do before the internet?” or “How did we manage without cell phones?” Those questions may have come out of your mouth more than once, but the under 25 generation will never ask those questions. They are the Digital Generation and they were born with a mouse in one hand and a cell phone in the other. They are today’s students and they are a generation whose lives revolve around digital media.

Students today won’t open up an encyclopedia to do research for a paper. They’ll Google the topic to conduct their research. Today’s students will text message and instant message.  They will use “LOL” in their everyday speech.  They connect through Facebook, MySpace and YouTube. They are focused on media and devices that will allow them to connect and socialize with one another at a moments’ notice.

So how do you connect with these students who appear to exist in a whole different world than you have come to understand? As administrators, it is vital to understand how today’s students communicate and socialize.  In the next post, I’ll discuss why this understanding is so important and how Connected Culture will help you connect with the Digital Generation.

Connected Culture signs on for publication with The Administrator’s Bookshelf

Connected Culture will be published by The Administrator’s Bookshelf. The Administrator’s Bookshelf specializes in providing resources for higher education administration such as books, seminars and workshops. Their focus is to make available valuable training, information and tips to administrators through resources created by experts in the field of higher education administration and college operations. Their how-to books guide administrators with practical, hands on knowledge that can be applied to any higher learning institution.

With this in mind, this publisher is a natural fit for Connected Culture - a manual for communicating with today’s digital generation. I will be working along with the team of this niche publisher to complete this essential resource for understanding the new ways of marketing in the digital world. The book will provide educators, administrators and marketers a greater understanding of social networking, text messaging, search engines and a whole lot more. It will offer a new awareness of how to communicate with a generation of people who grew up with technology and are familiar with using it.

Keep checking in on this blog for book progress updates and the new launch date.

Book Topics

Here are the current book topics.
What do you want to learn about these topics?

1.) Social Networking Communities like MySpace and Facebook.

2.) Video Sharing Communities like YouTube and MySpaceTV.

3.) Text Messaging and its many uses including broadcasting alerts, two-way text communications and interactive marketing with short codes and mobile websites.

4.) Search Engine Marketing on Google, Yahoo and MSN as well as properly coded search engine optimized web pages.

5.) Intelligent Websites that track all activity and are highly interactive.

Please share your comments below. Thanks.

What do you want to learn from this book?

What questions do you have about the digital generation or how to more effectively communicate with them? Are you comfortable with using Internet and mobile technology to communicate?

Please share your thoughts on what you want to learn from this book. Use the comments area below or feel free to contact me directly.

Book Cover

We now have a cover for the Connected Culture book.

What do you think?

Designed by creative guru Christopher Sanna. Check out more of his work at ChristopherSanna.com

Please share your thoughts in the comments area below. Thanks.

Reserve Your Copy Today

Coming Soon!

Connected Culture: The Art of Communicating with the Digital Generation is the latest book from Jerry Allocca, author and President of CORE Academics.

A must read for educators and marketers alike, this powerful resource focuses on learning to leverage the new and interactive communications tools that students use every day.

Connected Culture - Reserve Your First Edition Copy

Books will be available in the summer of 2009 but you can reserve your copy today. There is no obligation and no payment needed now. We will only use this information to contact you when the book is published.

Visit www.ConnectedCultureBook.com to reserve your copy.